Filmmaker & AI Creative Director — Kelowna, BC
I make cinematic content at the intersection of traditional production craft and AI-directed creative — for brands who want something genuinely different.
ScrollI'm a filmmaker based in Kelowna, BC — shooting on the Sony FX3, grading in DaVinci Resolve, and using AI generation tools to build visual sequences that traditional production can't deliver on its own.
I've spent years building content for brands and learning how to make places look the way they actually feel. What makes the work different is the combination. Real production instinct with genuine AI fluency. Most creators are one or the other. I'm both.
On-location shoots directed and operated by me. Sony FX3 cinematography, DaVinci Resolve colour grading, professional sound design. Campaign content and brand films built to a standard that holds up anywhere.
Generated scenes, environments, and visual sequences built with the same directorial precision as traditional production. FX3 footage extended and transformed through AI. Hybrid sequences that exist nowhere else. This is not prompt-and-post. It is directed, graded, and finished work.
I build an audience across lifestyle, travel, and creative culture. If your brand belongs in that world, let's talk. Partnership content is shot and edited to the same standard as my personal work — because it runs alongside it.
Everything starts with understanding what you actually need. I want to know your brand, your audience, and the gap your current content isn't closing.
I develop a creative direction built specifically for your brief. Production and AI tools are chosen based on what the project needs — not what's easiest to deliver.
Finished, graded, production-ready content. Every project is scoped and priced individually.
I'm a filmmaker and AI creative director based in Kelowna, BC. I shoot on the Sony FX3, grade in DaVinci Resolve, and use AI generation tools to extend what a camera can do. When the two work together well, you get something that stops people mid-scroll and makes them wonder how it was made.
I work with brands who want content that converts, and I'm building an audience of people who love the places and things I love.
Jordan Estefan
Filmmaker & AI Creative Director
05 / Get In Touch
Tell me what you're building.